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NIRSA-sponsored and endorsed TUN program proven effective on college and university campuses

Survey shows strong student awareness of TUN advertising content

TUN (The University Network), a NIRSA-sponsored and endorsed program, announced the results of a recent survey conducted by Roper Public Affairs and Media. In November-December 2005, TUN commissioned Roper to conduct extensive research on 15 college campus sites across the U.S. to evaluate TUN’s effectiveness as a college campus communications and advertising medium.

Some of the key findings:

• On average, nearly four out of ten ad-aware students found the advertising for specific brands on TUN more effective than on regular television, vs. only one in six who said less effective.
• If interested in purchasing a product, more than twice as many students chose TUN over campus newspapers as having the greatest impact on their purchasing decision.
• On average, one-third of the ad-aware students were more likely to purchase a specific brand after seeing an ad on TUN.
• Seventy-eight percent of the students recalled one or more of the TUN-placed ads and 26-59 percent of the students who saw the ads claimed the only recent TV advertising they saw for a given ad was from TUN.

“These results confirm TUN’s success in engaging campus viewers and offering advertisers an effective medium for reaching the 18 to 24-year-old market,” said Candace Petersen, Vice President and General Manager, TUN.

TUN is a network of web-based large-format Screen Communication Systems on college and university campuses, placed in high-traffic facilities such as recreation centers. While the Communication Systems do show commercial advertisements, the display can be used by the college or university for its own announcements and in-house promotions. Production assistance from The University Network is provided at no charge. In addition, for any paid commercial advertisements displayed on the screen, there is a generous revenue-sharing agreement with the institution and NIRSA. For more information on TUN, contact Barry Brown, NIRSA Director of Marketing.

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