Education

National Marketing Institute announces speakers, sponsors

These experts will help your marketing efforts “stick”

The 2006 National Marketing Institute (NMI) will be held November 29-December 1 in San Antonio, Texas at the historic Menger Hotel, located in the heart of downtown next to the Alamo. The Marketing Institute Work Team, co-chaired by Cathy Kropff, University of Virginia, and Lisa Nagy, University of Texas at Arlington, is hard at work on program details. Online registration is open, and “early bird” rates in effect!

The theme for this year’s NMI is “Be More Sticky.” ‘Stickiness’ is a term once used to describe the amount of time and attention a user would devote to a website, but has now been adopted by the marketing community to define the aspect of a promotion that spawns a meaningful connection with its target audience. The National Marketing Institute is the perfect opportunity for both professionals and students to convene on this subject, learning and sharing how to make ‘sticky’ marketing for their complex recreational programs and facilities.

Attendees will hear keynote speakers, sit in on assorted workshops, learn from the professionals in the field, and network to gain a glimpse of marketing strategies and techniques that succeed. This Institute will provide vital skills necessary for improving or starting an effective marketing program, with presentations that will address a variety of topics, including public relations, promotions, brand marketing, corporate sponsorships, fundraising, strategic planning, market research and graphic design.

Speakers

The Institute has confirmed the following two featured speakers, with more in the works:

• Ron Seaver, President of the National Sports Forum, will speak on sponsorships.
• Larry D. Lauer is vice chancellor for marketing and communication, and executive in residence in the graduate program at the Schieffer School of Journalism, at Texas Christian University in Fort Worth, Texas.
  
  Larry was the founding chairman of The Council for the Advancement and Support of Education’s (CASE) Advanced Seminar on Integrated Marketing in Higher Education, and has been a faculty member and past chair of the CASE Summer Institutes on Communications and Marketing at Duke and Vanderbilt Universities. He has worked with more than 40 campuses on integrated marketing initiatives in the USA, Canada, South America, South Africa, the Caribbean, the UK, Europe, Australia, and Singapore.

Sponsors

NIRSA is proud to welcome two Associate Members as the first-ever sponsors of the National Marketing Institute. Both offer proven solutions to the unique needs of marketers in higher education.

The University Network places high-tech plasma screens on college and university campuses at no cost to the institution. Free production services make it easy for campus marketers to communicate university or department information to students using video, sound, and animated text. The university also shares any revenue generated by outside ads it agrees to run.

StudentVoice is the assessment resource for more than 200 higher education institutions across North America. StudentVoice assists campuses with feasibility studies, needs assessments, learning outcomes studies, and satisfaction surveys.