Education

Register now for the 2006 National Marketing Institute

November 29-December 1 in San Antonio, Texas

Star Trac to sponsor two Student Members to attend the 2006 NMI! Details coming soon

The theme for this year’s NMI is “stickiness,” a term used to define the aspect of a promotion that spawns a meaningful connection with its target audience. The 2006 National Marketing Institute will be the perfect opportunity for professionals and students alike to convene on this subject, learning and sharing how to make “sticky” marketing for their complex recreational programs and facilities. Attendees will hear keynote speakers discuss integrated marketing, sport sponsorships, assessment and learning outcomes, and more. Register now, because San Antonio will be the place to be this November 29-December 1 to learn from the professionals in the field and network to gain a glimpse of marketing strategies and techniques that succeed.

Presentation sessions for NIRSA’s 2006 Marketing Institute will be finalized very soon and will provide the vital skills necessary for improving or starting an effective marketing program. You can expect sessions on public relations, promotions, brand marketing, corporate sponsorships, fundraising, strategic planning, market research and graphic design, just to name a few. To register, and to check for all the latest details, click here.

Held at the historic Menger Hotel in the heart of downtown next to the Alamo, the 2006 NMI is proud to present the following keynote speakers:

Ron Seaver, President of Seaver Marketing Group, has over twenty years of experience in the field of marketing—most notably, the field of sports marketing. He has worked on the team level, (eight years as Director of Promotions for the San Diego Padres), followed by three years as Vice President of Fantastic Sports Promotions, a San Diego-based sports marketing, travel and merchandise company prior to starting his own company in 1994.

Seaver branched out in 1996 by launching The National Sports Forum. The Sports Forum is an annual gathering of the top team and event marketing, sales, sponsorship, promotions and fan entertainment executives from across the fields of Major League Baseball, NFL, NBA, NHL, Auto Racing, Horse Racing and Major League Soccer for the purpose of learning, networking and idea sharing. Now heading into its twelfth year, the Forum has grown to become the largest sales and marketing conference of its type in North America.

Larry D. Lauer is vice chancellor for marketing and communication, and executive in residence in the graduate program at the Schieffer School of Journalism, at Texas Christian University in Fort Worth, Texas. Lauer was the founding chairman of The Council for the Advancement and Support of Education’s (CASE) Advanced Seminar on Integrated Marketing in Higher Education, and has been a faculty member and past chair of the CASE Summer Institutes on Communications and Marketing at Duke and Vanderbilt Universities. He has worked with more than 40 campuses on integrated marketing initiatives in the USA, Canada, South America, South Africa, the Caribbean, the UK, Europe, Australia, and Singapore.

George Brown, Director of University Recreation, University of Alabama, Tuscaloosa and NIRSA Region II Vice President, will speak on Learning Reconsidered, an argument for the integrated use of all of higher education’s resources in the education and preparation of the whole student. Learning Reconsidered is a new way of understanding and supporting learning and development as intertwined, inseparable elements of the student experience. It advocates for transformative education – a holistic process of learning that places the student at the center of the learning experience.

Brown will speak on how student learning outcomes can shape marketing direction and strategies, and how to integrate marketing plans with techniques that support and promote student learning outcomes. Brown will also address assessment, the concept of recreation and the business of "student learning," and how to measure learning in non-academic settings. For example, how does an intramural participant demonstrate "teamwork" or "good sportsmanship"? What activities make a difference in a student's retention at a university? What qualities do rec sports employees learn that they utilize for academic success? What are the "learning outcomes" of participation in rec sports?

Sponsors

NIRSA is proud to welcome two Associate Members as the first-ever sponsors of the National Marketing Institute. Both offer proven solutions to the unique needs of marketers in higher education.

The University Network places high-tech plasma screens on college and university campuses at no cost to the institution. Free production services make it easy for campus marketers to communicate university or department information to students using video, sound, and animated text. The university also shares any revenue generated by outside ads it agrees to run.

StudentVoice is the assessment resource for more than 200 higher education institutions across North America. StudentVoice assists campuses with feasibility studies, needs assessments, learning outcomes studies, and satisfaction surveys.