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 December 2006 / January 2007 • NIRSA news and information
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Record attendance for the National Marketing Institute

Over 100 rec sports marketers learned how to get “sticky” in San Antonio

A record 104 attendees participated in the 2006 NIRSA National Marketing Institute held November 29-December 1 in San Antonio, Texas. Participants took advantage of twelve different educational sessions, five invited speakers, and exceptional Texas hospitality to make this the most successful NMI yet. Highlights of the “Be More Sticky”-themed conference were presentations on a variety of hot topics facing rec sports marketers, including sponsorships, podcasting, assessment, branding and memberships. Also very popular were the samples of marketing materials and promotional items that attendees brought from their institutions to share.

Here’s what a few attendees had to say:

“I've attended all four of the Marketing Institutes and this was one of the best ... great content. The fact that there were more attendees also increased the level of interest for me. I hope we can continue to build on this for the next Institute.”

“There was great variety in session topics covering most of the aspects of my job description. I'm thankful for the relevance of the information in keeping me informed of market/industry trends.”

“Having attended three Marketing Institutes I have found the blend of educational sessions, socials, event venue, and networking well worth the investment of time and money. Well done.”

“The NMI featured a great mix of NIRSA professionals and provided excellent opportunities for networking and sharing ideas.”
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