News

NIRSA Services Corporation partners with Hothand Wireless

Students will be able to access campus rec information on web-enabled phones

The NIRSA Services Corporation is pleased to announce that it has entered into a launch partnership with Hothand Wireless, the mobile gateway for college communication.

Hothand Wireless will provide a unique menu-driven mobile web application that for the first time allows students and others to access recreation and intramural information on web-enabled phones and other wireless devices. Information can be accessed on all web-enabled phones regardless of carrier. In addition, consumers can opt-in to receive text message alerts from recreation and intramural staff.

“We chose to endorse Hothand Wireless because they provide a great way for NIRSA schools to improve communication to students,” said NIRSA Executive Director Dr. Kent J. Blumenthal. “Students are very active and mobile, and providing information on their cell phones and wireless devices is very important. NIRSA was impressed by Hothand Wireless’s philosophy of not exploiting the student body by overloading them with unwanted text messages. Although Hothand Wireless is advertising and sponsor supported, the information is accessed by the students when they want it. There has been a very positive response to the Hothand Wireless program.”

“We’re excited to join forces with NIRSA,” said Randy Jaramillo, CEO, Hothand Wireless. “The service NIRSA provides has the highest frequency of interaction with students on college campuses. College students frequently fall into that early adopter category and live in a world centered around their mobile phones. Hothand Wireless built a custom platform with this group in mind and saw a perfect fit with NIRSA. Our initial focus will be the Pac 10 and targeted major universities.”

Hothand Wireless will expand its services to encompass all aspects of college life such as collegiate sports, bookstores and more. Available on all carriers, students, faculty and alumni will be able to take advantage of Hothand Wireless’s “Hot Deals” section with special offers from top merchants. The menu-driven application provides advertisers and sponsors the opportunity to reach a hotly sought after group – college students - without intrusive push technology. Consumers will be able to access information at their discretion. Sponsorship information is available by contacting Tim Leets at 877-546-3535 or tim@hothand.com.